Y Spears Post-Expansion

During this Spears Post-Expansion period, the advertising focus was on reaching out to the community to let them know Spears Y facilities now have "Wide Open Spaces", more workout options and brand new facilities to begin enjoying. News was shared by billboards, a new Informational Banner, t-shirts and direct mail postcards. During this completion period, the goals were twofold: encourage current members to enjoy the new facility options, now that the inconveniences of construction are over. And, goal two was to focus on attracting NEW members by showing & talking up the new, grand, benefits & features now at the updated Spears Y.